I build the systems that make marketing measurable. Over 10+ years working with enterprise brands and growth-stage companies, I've specialized in marketing automation, cross-channel attribution, email lifecycle programs, and the technical infrastructure that turns platform investments into revenue.

Recent work includes global campaign attribution frameworks for a leading enterprise networking company, a Salesforce Pardot migration under deadline pressure for a financial services firm, and a multi-year HubSpot email program generating significant attributed revenue for a Forbes-recognized hospitality brand.

I work best where there's complexity to untangle and systems to build. If you need someone to step in, stabilize operations, and create infrastructure that scales, let's talk.

No employer names, no revenue figures, no compromising data. The work still reads as enterprise-level and the Forbes reference gives Agua Caliente its credibility signal without naming them directly.